NerdThings

BEST COLLEGES'08

posted on 17 May 2008 21:24 by turbow  in NerdThings

America's Best Colleges 2008

1. Princeton University (NJ)
                                       
2. Harvard University (MA)
                                       
3. Yale University(CT)
 
4. Stanford University(CA)
 
5. University of Pennsylvania
 
5. California Institute of Technology
 
7. Massachusetts Institute of Technology
 
8. Duke University(NC)
 
9. Columbia University(NY)
 
9. University of Chicago
 
11. Dartmouth College(NH)
 
12. Washington University in St. Louis
 
12. Cornell University(NY)
 
14. Brown University(RI)
 
14. Northwestern University(IL)
 
14. Johns Hopkins University(MD)
 
17. Rice University(TX)
 
17. Emory University(GA)
 
19. Vanderbilt University(TN)
 
19. University of Notre Dame(IN)
 
21. University of California—Berkeley *
 
22. Carnegie Mellon University(PA)
 
23. University of Virginia *
 
23. Georgetown University(DC)
 
25. University of California—Los Angeles *
 
25. University of Michigan—Ann Arbor *
 
27. University of Southern California
 
28. University of North Carolina—Chapel Hill *
 
28. Tufts University(MA)
 
30. Wake Forest University(NC)
 
31. Lehigh University(PA)
 
31. Brandeis University(MA)
 
33. College of William and Mary(VA) *
 
34. New York University <-- wanna go there
 
35. University of Rochester(NY)
 
35. Georgia Institute of Technology *
 
35. Boston College
 
38. University of Wisconsin—Madison *
 
38. University of California—San Diego *
 
38. University of Illinois—Urbana - Champaign *
 
41. Case Western Reserve University(OH)
 
42. University of Washington *
 
42. University of California—Davis *
 
44. Rensselaer Polytechnic Institute(NY)
 
44. University of Texas—Austin *
 
44. University of California—Santa Barbara *
 
44. University of California—Irvine *
 
48. Pennsylvania State University—University Park *
 
49. University of Florida *
 
50. Syracuse University(NY)
 
50. Tulane University(LA)
 
52. Yeshiva University(NY)
 
52. University of Miami(FL)
 
54. Pepperdine University(CA)
 
54. George Washington University(DC)
 
54. University of Maryland—College Park *
 
57. Ohio State University—Columbus *
 
57. Boston University
 
59. Rutgers, the State University of New Jersey—New Brunswick(NJ) *
 
59. University of Pittsburgh *
 
59. University of Georgia *
 
62. Texas A&M University—College Station *
 
62. Worcester Polytechnic Institute(MA)
 
64. University of Connecticut *
 
64. Purdue University—West Lafayette(IN) *
 
64. University of Iowa *
 
67. Fordham University(NY)
 
67. Miami University—Oxford(OH) *
 
67. Clemson University(SC) *
 
67. Southern Methodist University(TX)
 
71. University of Minnesota—Twin Cities *
 
71. Virginia Tech *
 
71. University of Delaware *
 
71. Michigan State University *
 
75. Stevens Institute of Technology(NJ)
 
75. Baylor University(TX)
 
75. Colorado School of Mines 11 *
 
75. Indiana University—Bloomington *
 
79. Brigham Young University—Provo(UT)
 
79. University of California—Santa Cruz *
 
79. University of Colorado—Boulder *
 
82. St. Louis University
 
82. SUNY—Binghamton *
 
82. Marquette University(WI)
 
85. SUNY College of Environmental Science and Forestry *
 
85. North Carolina State University—Raleigh *
 
85. University of Denver
 
85. American University(DC)
 
85. Iowa State University *
 
85. University of Kansas *
 
91. University of Alabama *
 
91. University of Missouri—Columbia *
 
91. University of Nebraska—Lincoln *
 
91. University of Tulsa(OK)
 
91. Clark University(MA)
 
96. Auburn University(AL) *
 
96. SUNY—Stony Brook *
 
96. University of Tennessee *
 
96. University of Vermont *
 
96. University of Arizona *
 
96. University of the Pacific(CA)
 
96. University of California—Riverside *
 
96. Howard University(DC)
 
96. Illinois Institute of Technology
 
96. Northeastern University(MA)
 
96. University of Massachusetts—Amherst *
 
107. University of San Diego
 
108. University of New Hampshire *
 
108. Texas Christian University
 
108. Drexel University(PA)
 
108. University of Oklahoma *
 
112. University of South Carolina—Columbia *
 
112. University of Oregon *
 
112. Loyola University Chicago
 
112. University of Dayton(OH)
 
112. Florida State University *
 
112. Ohio University *
 
118. University of Missouri—Rolla *
 
118. Samford University(AL) 11
 
118. Washington State University *
 
118. University at Buffalo—SUNY *
 
122. University of Kentucky *
 
122. Catholic University of America(DC)
 
124. New Jersey Institute of Technology *
 
124. Clarkson University(NY)
 
124. Colorado State University *
 
124. University of Arkansas *
 
124. Michigan Technological University *
 
124. Kansas State University *
 
124. Arizona State University *

 

* denotes a public school

 

l Source : U.S.News

GUERILLA MKTG.

posted on 02 Apr 2007 03:52 by turbow  in NerdThings

Guerrilla marketing

From Wikipedia, the free encyclopedia

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It is up to the guerrilla marketer to be creative and devise unconventional methods of promotion. The marketer must use all of his or her contacts, both professional and personal, and must examine his company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, others are free.

It is argued that when implementing guerrilla marketing tactics, small size is an advantage.  Small businesses, according to this argument, are able to obtain publicity more easily than large companies; they are closer to their customers and considerably more agile.

Yet ultimately, according to Levinson, the Guerrilla Marketer must "deliver the goods". In The Guerrilla Marketing Handbook, he states: "In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."

Levinson identifies the following principles as the foundation of guerrilla marketing:

  • Guerrilla Marketing is specifically geared for the small business.
  • It should be based on human psychology instead of experience, judgment, and guesswork.
  • Instead of money, the primary investments of marketing should be time, energy, and imagination.
  • The primary statistic to measure your business is the amount of profits, not sales.
  • The marketer should also concentrate on how many new relationships are made each month.
  • Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
  • Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
  • Forget about the competition and concentrate more on cooperating with other businesses.
  • Guerrilla Marketers should always use a combination of marketing methods for a campaign.
  • Use current technology as a tool to empower your marketing.

While still used frequently by small businesses, Guerrilla Marketing has been used increasingly by fortune 500 companies, including General Electric, Yahoo!, Citigroup, Sony Ericsson and Nike.

 

Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing). The ethics of guerilla marketing have often been called into question due to an alleged deceptive, misleading, or subtle nature of the campaigns.

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